St Ives is looking brighter than ever this summer, with a fresh wave of colourful decorations now on display across the town — and there’s a meaningful message behind the makeover.
New for 2025, this year’s decorations have been crafted using recycled fishing gear, creatively celebrating our coastal roots while highlighting the town’s commitment to sustainability.
The initiative is part of a broader effort to cut down on single-use plastics and promote eco-friendly practices throughout the town. By using repurposed materials, St Ives is continuing to show how small changes can make a big impact on the environment.

Also making a return this summer is our much-loved reusable cup scheme, now featuring a brand-new colourway for the season. Ideal for both locals and visitors, the cups offer a waste-free way to stay refreshed while exploring all that St Ives has to offer. More details can be found on the St Ives BID website.
This summer, St Ives is celebrating in style — with decorations that are not only beautiful, but better for the planet too. 💙