Specially designed maps helped people to search them out in order to earn a package of sweet treats as a prize, while explaining handy tips on how to avoid negative encounters with seagulls and advice on how to understand gull behaviour – including a guide on how to speak gull language.
Visitors, locals and businesses were overwhelmingly positive about the trail, with more than 500 maps being snapped up within the first two weeks of the campaign and two further print runs needed to meet demand, while many of the shops and businesses hosting a seagull reported increased footfall during the time of the trail run.
Erin Lacy of Pick Pretty Prints and The Sloop Studios Craft Market, said:
“The studios have seen a real boost in visitor numbers due to people coming in to find our seagull. We even had a class of Spanish students walking around the studios in September, drawn to the market by the trail map. The artists based here were overwhelmingly positive about being involved with the campaign and the success of it generally for St Ives and would love to be part of another trail again next year.”
Andy Dale, manager at the St Ives Visitor Information Centre, said:
“It has been a joy to be involved with the scheme, which has allowed us to welcome higher numbers of people here to the centre, especially families, which has been great. This has been a really positive campaign for the town and we would be very keen to be involved with more in the future.”