A key part of the BID’s brief is to encourage visitors to experience St Ives throughout the winter months. To this end, the BID has worked with Cornwall communications agency DCA on a programme to promote the town as a key holiday destination all year round.

To date there has been several trips, generating some great editorial coverage. The BID invites journalists to visit during the winter months, avoiding the peak season and attracting visitors to the town when it’s less crowded but still has a lot to offer.

The articles cover a range of different angles, from activity breaks to romantic weekends, relaxation sessions to family holidays. Previous publications include the South Wales Argus, Western Daily Press, Bath Life, the Bristol Post, the Plymouth Herald and the Swindon Advertiser.

Thank you to all the businesses who supported these trips by providing complimentary accommodation, food, drinks, workshops and goody bags for the journalists, including: