BID 2 Projects – Marketing and Events
Theme 2: Marketing and Events.
Our social media activity has increased and we will continue to build on this as well as updating our BID website and our partnership website with St Ives Tourism Association (www.stives-cornwall.co.uk).
Don’t forget to keep an eye on our Facebook pages for the latest BID and SITA information.
www.facebook.com/StIvesTourism
Please check your business listing on the main town website by searching your business name in the search box https://www.stives-cornwall.co.uk/ and let us know if you would like your copy or images changed.
BID and SITA are now working in partnership which means a more joined-up approach to promoting St.Ives which is of great benefit to both our BID Levy payers and the SITA members. If you have anything you would like BID to add to our social media e.g. promotions, events, change of opening hours, job adverts, etc. please contact the bid office.
Alternatively, if there is just something you want us to highlight for you across our channels or you would just like some help with your social media presence and marketing then please do not hesitate to contact us.
Our Consultations during BID1 and BID2 have demonstrated that marketing and events is a high priority. Promotion of St Ives during the low season and shoulder months scored 92% in our Consultation and almost as many respondents wanted events across the year and new events in the off season to be facilitated by the BID too. The projects listed below were all ranked as ‘essential’ or ‘important’ by between 77% and 92% of respondents.
Promotion of St Ives via local, regional and national campaigns focussing on generating business during the low season and shoulder months. The campaigns will include the ‘I love ..’ themes in relation to shopping, art, surfing, eating out etc. ‘Enhance’
New Events – Facilitate new events for St Ives for the shoulder months.
‘New for BID 2’
Existing Events – Supporting events such as the St Ives September Music and Arts Festival, Food and Drink Festival, Shanty Shout.
‘Continue from BID 1’
Themed Trails/Maps/Guides – Covering heritage, art and food to encourage visitors to explore the hidden parts of St Ives. ‘New for BID 2’
St Ives in Winter – Co-ordinating and funding the New Year’s Eve fireworks and supporting St Ives in December events, as well as promoting the winter offer to a Cornish audience.
‘Expanded from BID 1’
Website – Content creation, SEO, maintenance, and upgrading of St Ives destination website in conjunction with St Ives Tourism Association and Visitor Information Centre.
‘Expanded from BID 1’
This theme will be monitored by:
- Website and social media analytics on views and social reach
- Value of PR generated by the BID’s PR and Marketing campaigns
- Number of trail maps distributed
- Number of articles published and their impact
- WiFi usage figures
- Footfall counts from events held
- Levy payer surveys and visitor feedback following events
- Media coverage
- Number of events supported and the impact on businesses
